How can parts of Canada be "missing" gravity?

For more than 40 years, scientists have tried to figure out what's causing large parts of Canada, particularly the Hudson Bay region, to be "missing" gravity. In other words, gravity in the Hudson Bay area and surrounding regions is lower than it is in other parts of the world, a phenomenon first identified in the 1960s when the Earth's global gravity fields were being charted. [HowStuffWorks]