A new type of theatre experience

Mark Cuban and his Landmark Theatres are putting a fresh spin on going to the movies, making the experience a little more adult friendly. “In our new Denver theater, we completely removed the concession stands,” says Cuban. “The original design had the traditional concession stand taking up prime real estate and dominating the look and feel of the theater. We decided that we would rather use that space for amenities, retail sales (movies, books, indie cinema related items), and ‘interstitial’ type entertainment that complements our ‘datenight for grownups’ concept in a lounge-like environment. Basically it became a place where you could go on a date, have a drink, food and be entertained before and after seeing a movie." I especially like the idea of being able to get a drink before of after the movie. That and being able to go see a movie and not feel like you're back in 8th grade. [Read]