2007-05-14

Would you pay $50 to watch a new movie at home?

How much would you pay to see a new theatrical release in the comfort of your own home? Comcast is trying to make the "simultaneous release" dream happen, but with prices being proposed in the $30-50 range per screening, the dream looks more like a Hollywood acid trip. Comcast COO Stephen Burke told attendees at last week's national cable confab that studios are interested, but that interest must be limited, for he didn't name names and the studios aren't talking. It is the first time we've heard some quasi-solid pricing details from a major player, however. My first thought was that $50 is a ridiculous amount to pay for one movie. But on second thought if you think about the whole movie going experience, paying $10 per ticket to get in, dealing with all the kids and waiting in line for food (and no beer). I'd much rather have a few friends over and charging everyone about the same amount you'd pay to get into the movie. [Read]

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